You’re reading this so you’re familiar with Campbell University’s website, Campbell.edu. If you’re a regular visitor here, you’ve also probably noticed a few changes to the site. This past weekend we unveiled a redesigned homepage and rolled out new features. It’s the work of the web team in the University Communications & Marketing office.
Here are six things Campbell.edu now offers:
1) Mobile-friendliness. Back in October 2010, the percentage of people who visited Campbell.edu through a mobile device was only 2 percent. This past October, when 110,000 people visited the site, that percentage was 25 percent. No doubt that percentage is only going to grow.
2) Responsiveness. The site now adapts to each visitor’s screen resolution, from widescreen to small screen.
3) More real-time conversation. We’re now able to pull content from seven of our social media accounts (Facebook, Google+, Instagram, LinkedIn, Tumblr, Twitter, and YouTube). We’ve also added a Social Hub, where you can follow the conversations happening across our social media channels in real time.
4) Campbell Giving reboot. On our new Campbell Giving page, it’s easier to find information about donating to the university and to make an online secure gift. You’ll also find more voices — from donors who talk about why they give to students who are the recipients of those gifts. Plus, we’ve added The Giving Blog, where you can read about University Advancement developments that impact the entire university. In December, we’ll begin working with iModules to convert our online giving forms to a mobile-friendly format.
5) Promo video. We’ve created space on our homepage to feature multimedia content that helps tell the Campbell story. Currently you’ll find a new video called Welcome to Campbell, which provides visitors to the site an overview of the university.
6) Clean code. We strive to deliver error free code across the site. The new homepage returns zero errors when checked by the W3C, or the World Wide Web Consortium, which sets web standards. This helps with site performance and search rankings and ensures people have a consistent experience with the site, whether they visit the site through a smartphone, tablet or computer.
We welcome your feedback about the new Campbell.edu. Use the comments below to let us know what you like and what you’d like to see us add.