Campbell community to engage on #CampbellDay

Update:

Thanks to a challenge from Campbell alumnus Fred Whitfield, the Campbell community unlocked $25,000 for student scholarships on #CampbellDay, Feb. 8, 2017.

The Whitfield challenge included four tasks that promoted engagement on social media and engagement with the Office of Annual Giving.

Here’s how we answered the challenge:

  • Facebook Challenge: 300 shares of the official #CampbellDay post on Feb. 8
    • Results: 418 total shares, 11,399 views of video
  • Wear Orange Challenge: 100 Instagram/Twitter posts of #CampbellDay selfies wearing orange
    • Results: 464 posts using #CampbellDay
  • Sweethearts Challenge: 20 gifts from alumni couples
    • Results: 25 gifts
  • I Love Campbell Challenge: 200 gifts investing in the educational experience of today’s students
    • Results: 230+ gifts

Fred Whitfield, president and chief operating officer of the Charlotte Hornets, has challenged the Campbell University community to participate in #CampbellDay and share their love for Campbell on Wednesday, Feb. 8.

If the challenge below is completed, Whitfield will give $10,000 toward student scholarships:

  • I Love Campbell Challenge:

    200 gifts investing in the educational experience of today’s students

Additionally, for each of the three challenges below that is completed, Whitfield will give $5,000 toward student scholarships up to $15,000:

  • Wear Orange Challenge:

    100 Instagram/Twitter posts of selfies wearing orange and using #CampbellDay

  • Facebook Challenge:

    300 shares of the official #CampbellDay post on Feb. 8

  • Sweethearts Challenge:

    20 gifts from alumni couples

If all four challenges are completed, the university will receive a total of $25,000 for student scholarships.

Whitfield is a two-time graduate of Campbell University Lundy-Fetterman School of Business and a member of the Fighting Camels Hall of Fame. He is a member of Campbell’s first NCAA Division I men’s basketball team and served as assistant basketball coach for two seasons post-graduation.

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