Business School junior Daniel Wood competed in this year’s virtual Marketing Jam hosted by the America Marketing Association on Saturday, February 27. Wood, a marketing major with a minor in music, teamed up with two students from Elon University to compete against students from NC State, NC A&T, Bob Jones, and Elon. Daniel’s team placed 2nd overall and took home the $250 prize.
The AMA gave each team approximately five hours to assemble their presentation and then present it. Daniel’s team presented a strategic marketing plan for the case client, Activate Good, a charity located in the research triangle. “The presentation was centered on how to engage new volunteers. Our suggestion was for them to target the nearly 100,000 students in the Triangle Region and we discussed different strategies of doing that using both new and existing methods,” says Wood. “After we presented, we engaged in a speed networking event before the results. I made many wonderful connections throughout the event with both students and professionals. The client from activate good said that we were extremely professional and well dressed. The AMA Marketing Jam was an amazing way to gain real world experience and test my marketing knowledge. It was very interesting to compete virtually and great to make connections with fellow students and professionals.”
Despite the challenges that Covid has presented, Campbell Business students have continued to excel inside and outside the classroom. This is the second year that the Business School has had a student place in the AMA Marketing Jam, with alumna Jade Sutherland placing in 2019.