Business students immersed in Raleigh startup community

RALEIGH — In order to bridge the gap between theoretical knowledge and real-world applications, students from the Lundy-Fetterman School of Business recently dove deep into the innovative ecosystem of downtown Raleigh.  

The day kicked off with a visit to Pendo, a beacon of technological innovation and customer-centric software solutions. Pendo’s office, a modern-day marvel, offered students a glimpse into the company’s culture of creativity and collaboration. The highlights of the visit included an exclusive tour of their in-house speakeasy and the imported pizza oven — a testament to Pendo’s commitment to fostering a welcoming and engaging work environment.

The Pendo experience was more than just a tour; it was an educational journey. Students were treated to an in-depth recount of the company’s history, highlighting its meteoric rise from a fledgling startup to a powerhouse in the tech industry. The visit culminated in a panel discussion, where students engaged with Pendo’s leading minds, gleaning insights into the challenges and triumphs of scaling a tech firm in today’s competitive landscape.

The exploration continued at Raleigh Founded, an entrepreneurial co-working space that epitomizes the spirit of innovation and collaboration. Here, students had the opportunity to lunch with alumni who have tread the path from academics to industry success. These narratives of career journeys were not just inspiring but also provided practical advice and strategies for navigating the complex business world.

This off-campus trip was more than an educational outing; it was a catalyst for inspiration and aspiration among students.

Professor Scott Kelly, reflecting on the experience, said, “Our visit to Pendo and Raleigh Founded offered a comprehensive view of what it takes to thrive in the tech and entrepreneurial arenas. It was an eye-opener for many of our students, highlighting the importance of innovation, culture, and persistence.”

Kelly said the School of Business is committed to providing students with experiences that extend beyond the classroom, preparing them for the challenges and opportunities of the future. This trip to downtown Raleigh’s tech firms and entrepreneurial hubs was a testament to our dedication to nurturing the next generation of business leaders, he said.