Campbell Business alumna named to Triangle Business Journals’ 40 under 40

Campbell University and Lundy-Fetterman School of Business alumna Emma Primon was a recipient of the Triangle Business Journal’s 40 Under 40 Leadership award.

TBJ’s Leadership Awards recognize professionals under the age of 40 for their contributions to their organizations and the community. There were more than 200 nominations submitted for this year’s cohort; 40 winners were chosen by a panel of independent judges and reviewed by the Triangle Business Journal.

Primon, one of the 40 recipients to be recognized for her dedication to expanding marketing efforts in the sphere of clinical research, graduated from Campbell in 2011 with a Bachelor’s of Business Administration and again in 2015 with her Master’s of Business Administration.

Primon spoke highly of her time at Campbell; she referenced the varsity cheerleading team as her initial peak of interest into Campbell University, and reminisced on her time as a student worker, under the direction of Teresa Knox, for the PGA Golf Management Program.

Cousin Couture — a Wake County Boutique — became a catalyst for Primon to expand her knowledge of business operations and explore a new interest in marketing. It is at this boutique where she was able to explore digital marketing (in the introductory days of social media) and watch the power of influence it had on business growth.

Fast forward eight years, Primon has since pioneered Catalyst’s – a clinical development organization providing highly customizable clinical research solutions to the global biopharmaceutical industry – internal and external communications and marketing. The evolution of the company’s marketing strategy and service launches, initiated by Primon, has resulted in significant growth of Catalyst’s digital footprint, brand recognition, and client base.

In the years in between, Primon held varying marketing positions at many well regarded organizations in the clinical research industry. She also launched Catch.Co, an independent marketing agency that supported several biopharmaceutical research companies.

Melissa Church, senior vice president of strategy and solutions at Catalyst, praised “Emma’s focus on the Catalyst culture and her innovative contributions to support that culture have made a difference for us,” says Church. “Her role has expanded because she has demonstrated the ability to engage and inspire our teams and contribute to a cohesive company culture.”

Primon equated her successes to the network of individuals, past and present, that cheer in her corner.

“I am honored to be listed among such accomplished professionals in the RTP community, but this is not my achievement alone,” said Primon. “I celebrate this honor with those who took a chance on me, those who have and continue to mentor and guide me, those who support and encourage me, and those who pray and cheer for me. It truly does take a village — my village.”