BUIES CREEK, N.C. – As a part of an ongoing strategic re-branding exercise implemented by Dean Keith Faulkner and the faculty — “Campbell Business: Innovation with Vision” — the school today unveiled a new website. The site boasts integrated multimedia content, allowing for an enriched and more user-friendly browsing experience for prospective students, current students, visitors, and alums. It also includes increased information on the entire Campbell Business experience from admissions to the work force.
The development of the site was a collaborative partnership between Winnow Creative, Solspace, Inc., and the Campbell University Communications and Marketing staff.
“We are thrilled with our new website and are confident that it will be an asset to current students, alumni, and prospective students alike,” said Faulkner. “Campbell Business is growing, and it’s paramount that our website reflects the positive change that is taking place here. This is a product that we can be proud of.”
In addition to an assortment of well-produced videos, the site includes expanded and updated information on admissions, degree programs, academic life, faculty and staff, community life, student organizations, career services, and alumni affairs. Along with simplified navigation allowing for an improved viewing experience, the site also boasts a newsfeed highlighting school events and student, faculty, staff, and alumni achievements.
The site is the second phase of re-branding for Campbell Business. In May 2014 the school ushered in a new logo, which maintains visual continuity and brand recognition with the institution's previous mark by highlighting an updated rendering of the cupola atop the Campbell Business building. Carefully crafted by an internal marketing committee, the Campbell Business re-branding effort is aimed at positioning the school as more identifiable and recognizable across different constituencies moving forward.
ABOUT CAMPBELL BUSINESS:
The Campbell University Lundy-Fetterman School of Business strives to be recognized as a premier business school known for its free enterprise based curriculum, distinctive academic programs, practical work experiences, and values-based entrepreneurial emphasis. For more information, visit http://ww2.campbell.edu/business.
LIKE US ON FACEBOOK:
http://www.facebook.com/campbellbusinessschool
FOLLOW US ON INSTAGRAM:
http://www.instagram.com/campbell_business
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