Campbell Business students compete locally, think globally

Dean Wells and Jimmy Witherspoon stand with Wells Fargo representative. The dean holds one half of a giant check as they accept the gift on Campbell's behalf.

Four students in Campbell’s Lundy-Fetterman School of Business will compete in the North American Small Business International Trade Educators (NASBITE) Student Case Competition April 8-9.

This is an exciting opportunity for the Campbell student team to learn from and network with peers from 16 top undergraduate business programs around the nation as they assess prospects for a global business. The students’ participation is made possible in part by a Faculty Liaison Grant from the North Carolina Small Business & Technology Development Center (SBTDC) International Business Development Program.

Representing Campbell Business School at the competition, to be held in Savannah, GA, are:

  • Sophomore Aaron Schnoor, a Trust & Wealth Management major and BB&T Business Fellow.
  • Dylan Blackburn, a senior Economics and Business Administration double-major.
  • Sarah Page, a senior Economics Pre-Law and Marketing dual-degree student.
  • Freshman Cassie Taylor, a Business Administration major and BB&T Business Fellow.

Each team at the competition will present an export marketing strategy it developed for AdEdge Water Technologies Company in the form of an executive summary and PowerPoint presentation based on the firm’s expansion parameters, countries of interest and payment methods.

Schnoor commented, “I am excited to participate in the case competition and work with my peers on this project. This is just another example of the great opportunities the Business School provides to Campbell students.”

Lundy-Fetterman Professor of Business Shahriar Mostashari, Ph.D., added, “I want to echo our team’s excitement and thank the NCSBTDC International Business Development Program for its support and NASBITE International. This is an amazing opportunity for undergraduate student teams to work collaboratively to find solutions to challenges faced by a real-world, export-bound company.”

Mike Seibert, Ed.D., Director, SBTDC at NC State University and SBTDC International Business Development Program, expanded on the value of Campbell’s participation. “While many colleges and universities offer programs related to international business with a range of curriculum, Campbell University’s International Business program incorporates the NASBITE Certified Global Business Professional framework within its curriculum to focus directly on their readiness for a wide range of workforce roles.”

The import of participating is not lost on Blackburn, who said, “Experiences like these afford students the valuable opportunity to apply what we have learned in the classroom to real-world problems, a skill that is essential to becoming competitive in the job market.”

Added Sarah Page: “I’m very excited to work with such a great group of peers. I know this is a group that has the potential to accomplish much, and I am honored to be a part of it.”

The competition utilizes a scoring rubric and blind judging in both preliminary and championship rounds; it culminates with the announcement of a Champion Team during a luncheon on Tuesday, April 9. The winning team receives a $1,000 prize and a Champion award plaque.

Photo: From left, Lundy-Fetterman School of Business Dean Kevin O’Mara; Director, SBTDC International Business Development Program Dr. Mike Seibert; Case Competition participants Aaron Schnoor, Dylan Blackburn, Sarah Page, and Cassie Taylor; and Professor of Business and Associate Dean of External Relations Shahriar Mostashari, Ph.D.