Campbell Giving Day concludes with record 2,500+ gifts

Substantial donor support for Fund for Campbell, benefiting student scholarships, campus beautification, faculty support, flexible funding and other initiatives

Campbell alumni, students, parents, employees and friends came together in inspiring fashion on Nov. 8, Campbell Giving Day, to set a record daily mark for gifts to the university.

In slightly over 24 hours, 2,532 gifts were donated to Campbell to be designated to the schools, programs, and initiatives of each donor’s choosing. The goal set for the Campbell community was 2,300 gifts; the figure reached in 2022 was a record total of 2,262 gifts. Both totals were surpassed by 9 p.m. on Campbell Giving Day.

“We set an ambitious participation goal for Campbell Giving Day 2023 as we strived to generate 2,300 gifts,” said Britt Davis, vice president for university advancement. “Our Campbell community of alumni, friends, parents, students and faculty and staff stepped up in absolutely unprecedented ways.”

Participation has always been the priority goal; donors are encouraged to make their gift to the school or program that means the most to them. The Office of Annual Giving looks for participation over dollar amount for the day.

“I am so overwhelmed by our Campbell community and how many came together to help us reach our goal,” said Robin Gordon, director of annual giving. “It truly takes all of us to make a lift this big in one day and to support our people, programs and places.”

Faculty, staff and students celebrate the launch of Campbell Giving Day on Nov. 8. Photo by Dan Hunt

There was substantial donor support for the Fund for Campbell, which directly funds the University’s greatest needs, including student scholarships, campus beautification, faculty support, flexible funding and other pressing initiatives — all directly impacting student success at Campbell.

Donors committed 416 gifts to the Fund for Campbell.

“As a student seeing the alumni and friends of Campbell come back year after year to donate to our home away from home is inspiring,” said Campbell senior undergrad Natalie Hunter, ’24. “It shows how much they support not only Campbell but their students here as well. Without our donors, students like me wouldn’t have as many opportunities as I do.”

Campbell Giving Day 2023 also marked unprecedented student involvement. Campbell students showed that Camel generosity starts at home in Buies Creek by participating in the new Campbell Giving Day initiative, Swipe Out Student Hunger.

Through the initiative, students were able to donate meal swipes at the front desk of Gaylord’s Kitchen (Buies Creek campus dining hall) to their Camel peers who face daily food insecurity.

Ninety Campbell students showed their charitable embrace of the initiative on Campbell Giving Day. Collegiate food insecurity is more common than some may think, with 30% of college students experiencing it daily.

“One of the reasons I chose to come to Campbell was the community,” said Hunter, a Health Communication student. “Seeing other students come out and donate for Swipe for Student Hunger shows how great and connected our community is and how much we want to help and support one another.”

Campbell students participated in Giving Day by donating a “swipe” of their meal card to fight food insecurity in Harnett County. Photo by Evan Budrovich

Campbell students also committed a record 200 gifts on Campbell Giving Day. For many of those student donors, it marked their first gift to Campbell.

Alumni were heavily involved throughout Campbell Giving Day on campus and beyond. Several volunteers committed their time in Buies Creek to help with various festivities and initiatives, and online encouragement was overwhelming. The Campbell University social media accounts received over 65,000 interactions over the course of the day between Facebook, Instagram and X.

The successful day would not have been possible without the tireless efforts of Campbell staff, faculty, and student workers, who hosted and participated in events of encouragement, such as Collegiate Coffee, Party in the Parlor, Campbell Cab, Academic Circle with SGA, Call Team with President Creed, regional alumni chapter events and more.

“It is an honor to work with such talented development, alumni, and communications professionals at Campbell,” Davis said. “It is equally a privilege to be connected to so many loyal and committed alumni and friends.”