Campbell Giving Day sets one-day record

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For the second time in 2021, the Campbell University community stepped up in a big way for students and programs with more than 2,000 total gifts on Wednesday’s Campbell Giving Day, exceeding the goal of 1,887 in honor of the University’s founding year. 

Campbell Giving Day has traditionally been held as part of the university’s annual Founders Week in February. As Campbell wraps up its “Campbell Leads” fundraising campaign in December, Campbell Giving Day was strategically moved to the fall to close the gap needed to meet the campaign goal of $100 million.

Campbell Giving Day is geared to encouraging participation from alumni, faculty, staff, students and friends of the university. The 24-hour window closed with 2,038 gifts on Wednesday, a new Giving Day record.

“Lots of adjectives run through my head to describe my reactions to a record Campbell Giving Day, but I keep coming back to, ‘Wow, what incredible alumni, friends, students and employees we have at Campbell University,'” said Britt Davis, vice president for institutional advancement. “Surpassing our participation goal of 1,887 gifts in a single day, plus securing $2 million in gifts is amazing and humbling. The love of our Campbell family for the university is like nothing I’ve ever experienced. We are deeply grateful.”

Since launching in 2018, more than 8,100 gifts have been made totaling $4.2 million through annual Giving Day efforts. Participation being the priority goal, donors are encouraged to make their gift to the school or program that means the most to them.

“Giving Day is special because we come together as the Campbell family to say ‘thank you’ to the place that has given us so much” said alumna Tara Wilson (’89). “A gift helps insure that Campbell University will be here for generations to come, developing students that will move into their professional careers and lead with purpose. I am always Campbell proud.”

In February, Campbell Giving Day generated 1,827 gifts and $1.5 million supporting the Fund for Campbell, student scholarships, athletics and other programs. This year’s “To the Stars” $1 million challenge was issued by the Taylor family. The Taylor family gift will support The Fund for Campbell and challenged 1,887 alumni and friends to make their Giving Day gift.

In addition to making a philanthropic gift, alumni and friends were encouraged to show their Campbell pride by wearing orange and sharing why they give on social media. #CampbellGivingDay appeared thousands of times on Instagram, Facebook, Twitter and LinkedIn. 

“As an alumna and a staff member, I am so proud of my alma mater for what we accomplished on Campbell Giving Day,” said Alex Baumann (’15), director of alumni communications. “We knew the goal of 1,887 gifts in a day would be ambitious, but I had faith in the generosity and loyalty of our Campbell alumni.”