BUIES CREEK, N.C. – Campbell Business will host Business Week with nine events spread across the week of February 16-20. Students are encouraged to join in and share their experiences via social media by using the hashtag #CampbellBusinessWeek on Twitter, Instagram, and Facebook. Random participants will be selected to receive a Campbell Business t-shirt.
Business Week has been held annually since 2006. This year’s theme — Reenergize. Rethink. Rebrand. — features a heavy focus on entrepreneurship and branding. It’s a theme that marries well with Campbell Business, which recently implemented the second phase of its rebranding campaign since Dean Keith Faulkner joined the school in January 2014. In May 2014 the school ushered in a new logo, followed by a new website in January 2015.
“Branding is a vital component of any successful business,” said Faulkner. “In today’s business environment, especially as competition continues to increase, development of a strong brand is an essential element to building value in a business.”
Below is a complete list of events for Business Week.
Monday, Feb. 16
* Kick-Off Breakfast & What Does Rebranding Mean to You?: 7:45 a.m., Lundy Lounge
* Scavenger Hunt: 1-5 p.m.
How well do you know Campbell Business? Test your knowledge with our Social Media Scavenger Hunt. Using #CampbellBusinessWeek – clues every hour on the hour. The first person to solve the clues gets a Lundy Prize Pack, and the first five people following get a Business Week t-shirt.
Tuesday, Feb. 17
* Scavenger Hunt: 1-5p.m. – How well do you know Campbell Business? Test your knowledge with our Social Media Scavenger Hunt. Using #CampbellBusinessWeek – clues every hour on the hour. First person to solve the clues gets a Lundy Prize Pack, and the first 5 people following get a Business Week t-shirt.
* Social Entrepreneurship Speaker: 6:15 p.m., Lynch Auditorium
Student entrepreneurs will be sharing their stories about their businesses. Campbell alum Staff Sergeant Steven Walther will speak on being a successful entrepreneur.
Wednesday, Feb. 18
* Reenergize – Massages: 1-4 p.m., Lundy Lounge
* Rebranding Speaker: 7 p.m., Lynch Auditorium
Dawn Moyer and Jenny Casagrande of Potential Essential, LLC will teach how to transition from student to employee and how to rebrand yourself to get your dream job.
Thursday, Feb. 19
* Rethink Your Wardrobe Day: Dress to impress! All Campbell Business students are encouraged to wear business professional attire.
* Capital City Club Dinner Event: 6 p.m.
The premier event of Business Week, join us for dinner with a special guest speaker at the Capitol City Club in Raleigh, NC. Maximum capacity is 100 students, and signups will be available at events during Business Week or by emailing Mrs. Green at greenr@campbell.edu.
ABOUT CAMPBELL BUSINESS:
The Campbell University Lundy-Fetterman School of Business strives to be recognized as a premier business school known for its free enterprise based curriculum, distinctive academic programs, practical work experiences, and values-based entrepreneurial emphasis. For more information, visit http://ww2.campbell.edu/business.
LIKE US ON FACEBOOK:
http://www.facebook.com/campbellbusinessschool
FOLLOW US ON INSTAGRAM:
http://www.instagram.com/campbell_business
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