As part of an eight-week MBA Business Consulting practicum, Campbell University students are working with small business clients to analyze their current performance, identify opportunities for improvement and generate recommendations to help improve their client’s competitiveness and profitability.
The class allows MBA students to take on a “consulting” position for their client, giving them a chance to experience real-world business procedures to discover what is working and what is not. Students are then able to give their insight to the clients and help them move towards achieving their goals.
“The group that we were fortunate to be given was very prompt with meetings, relaying information, and questions we had in-between meetings,” said Stacy Walker, an MBA-790 client. “We were able to see that this was a collaborative effort completing the tasks on our initial scope letter sheet the students provided.”
The goal for MBA students is to establish a collaborative relationship with their client, assure that attention is given to both the business issues (as well as the relationship) and solve problems so they stay solved. The LFSB offers this free and confidential service to the public three times a year — fall, spring and summer (face-to-face and virtual).
“Our client was energetic and engaging throughout the entire consulting project,” said MBA 4+1 candidate McKenzie Hedrick. “And as MBA students, we were able to learn valuable consulting techniques to further our education through a collaborative relationship with our client and the techniques and strategies given in the classroom.”
The Lundy-Fetterman School of Business extends thanks to the Dunn Committee of 100, CCCC-SBCs and Campbell University Orange Owned partners for recruiting the client businesses and making this unique learning experience available to MBA students.
“I always enjoy working with our MBAs to support their analysis of ways to enhance their clients’ profitability and competitiveness,” said Daniel Paul Maynard, the business librarian for the Lundy-Fetterman School of Business.