Culture, experiences highlight Global Engagement Week at Campbell Business

BUIES CREEK – Campbell Business held its first ever Global Engagement Week, Oct. 2-6, with activities on and off campus, as well as in and out of the classroom. The weeklong celebration featured six opportunities for students to learn about and enjoy differing cultures and experiences.

“Our students will be entering a global marketplace upon graduation,” said Campbell Business Dean Kevin O’Mara. “They will work with companies and individuals from around the world. With that in mind, a level of global competence is not an optional aspect of a business education.

“The purpose of our Global Engagement Week is to embed globalization into the DNA of our school. Not only did we have daily activities planned but, equally importantly, our faculty injected a globalization theme into their classes that week. We felt it was important that the classroom and the activities were seamlessly knitted together so the students would realize globalization is fundamental to their education and their career. I cannot thank our faculty and staff enough for pulling together and coordinating so many targeted activities, yet maintaining an atmosphere that globalization is just a normal part of a Campbell Business education.”

On Monday, Campbell Business held a Culture & Connection luncheon as part of the Lundy Luncheon Series, with several domestic and international students sharing experiences from their lives abroad. Later that evening, Campbell Business Associate Professor of Marketing Dr. Kate Lawrence hosted a screening of the film “Guantanamera.” The screening included regional Cuban food and a discussion on the country during the Special Period.

Small Business & Technology Development Center Director Mike Seibert, who teaches as an adjunct faculty member at Campbell Business, hosted a global business professionals workshop for students on Tuesday. The workshop presented a chance for students to learn more about acquiring and utilizing a global mindset with regard to business practices and success. Dr. Seibert facilitates the Certified Global Business Professional certification program that is available to Campbell Business undergraduates and MBAs. Earlier in the day, Qspresso Cuban food truck served meals outside the business school building, with more than 90 participants stopping by the food truck. The food truck not only fell within the Cuba theme, it also fit with the food truck project undertaken by all Campbell Business freshmen students in BADM 100.

The regular school wide coffee break on Wednesday featured a Study Abroad theme and boasted Caribbean pastries and coffee selections that spanned the globe. Well over 100 students attended the event, with many collecting information on study abroad offerings.

The celebratory week ended with a bang on Thursday as 15 students and four faculty members enjoyed an authentic Cuban meal at Carmen’s Cuban Café in Raleigh. Following dinner, the group learned how to dance the authentic Bachata at a Latin dance class.