Graphic design grad’s logo featured in international magazine

A typographic logo created by Payton Jackson, a 2023 graphic design graduate of Campbell University, was selected for the 71st issue of Creative Quarterly, the internationally recognized graphic design and illustration magazine from New York City.  

JP, a Personal Typographic Logo with an Emphasis on Bilateral Serif, was created for Dejan Mraovic’s ART 209 Typography I during the spring semester. The goal of this assignment was to create a visually appealing monogram for personal use.  

“A student had to pay attention to the smoothness and perfect flow of the outlines along with the perfect balance of the two letters that created a typographic logo,” Mraovic said. “The characters must be in perfect symbiosis. Legibility of letters was a must. Payton meticulously researched Times New Roman, a transitional serif typeface developed in 1931 by Stanley Morison for The Times, a British newspaper centered in London.”

According to her professor, Jackson is in “incredible company” in the publication with students from universities such as the Royal College of Art in London, Hongik University in Seoul, South Korea; the School of Visual Arts in New York City and California College of the Arts in San Francisco, to name a few.

Jackson, who was a marketing and communications intern while a student, was recently hired to a graphic design position for Raleigh-based Global Golf.