Law School announces new communications and marketing director

Photo of Lisa Snedeker

RALEIGH — Lisa L. Snedeker has joined the Norman Adrian Wiggins School of Law at Campbell University as Director of Communications and Marketing effective Sept. 10.

She most recently served as the Director of Communications, Public Relations and Marketing at Wake Forest University School of Law for the past decade.

“We are delighted to welcome Lisa to our Campbell Law team at a time when we are doing more than ever to innovate, prepare our students for success and engage the community,” said Campbell Law Dean J. Rich Leonard. “Campbell Law has become a national destination, and Lisa’s experience and skills make her well positioned to share our good news far and wide.”

Snedeker is a magazine and newspaper veteran, who has been a reporter and editor for The Associated Press, the Fayetteville (N.C) Observer, the Las Vegas Sun and the St. Louis Post-Dispatch, among others. She has taught journalism and communications at several institutions including the University of Nevada at Las Vegas and Dixie State University in Utah as well as English as A Second Language (ESL) in Tianjin, China, and Rockingham Community College in Wentworth.

“I am excited to join Campbell Law, in the heart not only of North Carolina’s capital but one of the most dynamic cities in the United States,” Snedeker said. “My three decades as a journalist combined with my communications experience will help the school extend its success and enhance an already stellar mission and brand.”

Snedeker is active in a number of professional and civic communities, including serving on the boards of the recently revived Tar Heel Chapter of the Public Relations Society of America (PRSA) and the communications committee for the annual meeting of the American Association of Law Schools (AALS).

For more than three years, Snedeker has been an Executive Board member of ConvergeSouth – the Triad region’s premier technology and creativity conference for businesses, non-profits and emerging entrepreneurs. She is also a member of the Town of Cary’s Koka Booth Amphitheatre Advisory Board.

A resident of Cary, Snedeker holds a master’s degree in public affairs reporting from the University of Illinois at Springfield and earned her bachelor’s degree in journalism from Saint Mary-of-the-Woods College in Indiana. She most recently earned a certificate in faith-based nonprofit leadership from Wake Forest University’s Schools of Law and Divinity.


Since its founding in 1976, Campbell Law has developed lawyers who possess moral conviction, social compassion and professional competence, and who view the law as a calling to serve others. Among its accolades, the school has been recognized by the American Bar Association (ABA) as having the nation’s top Professionalism Program and by the American Academy of Trial Lawyers for having the nation’s best Trial Advocacy Program. Campbell Law boasts more than 4,200 alumni, who make their home in nearly all 50 states and beyond. In 2019, Campbell Law will celebrate 40 years of graduating legal leaders and 10 years of being located in a state-of-the-art facility in the heart of North Carolina’s Capital City. For more information, visit