A group of four students — Casey Glover, Grant Semke, Vinh Bui and Zachary Kas — and Associate Professor of Marketing Dr. Kate Lawrence, embarked on an adventure to Chicago, where they competed at the American Marketing Association International Collegiate Conference on March 17.
There were more than 60 top business schools represented at the conference, and Campbell University ranked high against the competition.
Glover and Kas competed in the Marketing Strategy Competition and finished as one of the top eight international finalist teams and received an honorable mention for their work. Bui, Glover, Semke and Kas competed in the Marketplace Simulations event and placed sixth overall.
The students valued this chance to travel, network, and compete. In their words:
Kas, a senior marketing major and MBA candidate, said, “Having the chance to travel to a new city, network with marketing students from around the world, learn from marketing professionals, in addition to testing our skill set in competitions was an amazing experience. I’m proud of everyone for stepping out of their comfort zone and representing Campbell University in an excellent manner.”
Lawrence added, “We had a blast. Our group stayed in Lakeview East, traveled using the metro system, ate at local restaurants — most importantly we enjoyed deep dish pizza — and were able to explore the local architecture. The students got a good taste of Chicago.”
Semke, a senior marketing and sports management major, said, “This was a fantastic trip to end my college experience with. I was able to build on existing relationships and create new ones. I participated in my first ever sales competition. After, I was able to network with some of the judges and meet a few interesting professors in the process. I always believe it’s good to put yourself out there and make people remember talking to you.”