Oh SNAP: Business Week 2023

The Lundy-Fetterman School of Business has wrapped up another successful Business Week; A week of engaging, educational events that are centered around a hot topic theme in the business industry.

This year’s hot topic was technology. The intentionality behind this year’s theme was making students aware of the advances being made in the realm of technology and to teach them how to use these tools to advance their future careers.

The Business Week 2023 planning committee was led by Renee Green, she was assisted by Gillian Kitchings, Aley Clent, and Carter Wray. Together, they coined, ‘Oh SNAP: Systems, Networks, Analytics, and Portfolios’, as the 2023 theme.

To kick-off the week, students were invited to prompt ChatGPT to create a poem, a jingle about their Campbell experience, or create a branded ad based on their current emotion.

Dr. Katherine Spradley, Founder and principal consultant at K. Cradley and Co., led two sessions – Marketing Monday and Chat with Kat – on Monday.

“One of the highlights of Business Week was sharing the experience of a typical day at K. Cradley & Co, a local marketing company, with marketing students in Dr. Kate Lawrence’s class.” shared Dr. Spradley.

“We emphasized the critical role of research, data collection, design, and continuous evaluation in the marketing process. The students actively participated by providing examples of the type of data they would collect and discussing how to find and reach their audience both online and offline. It was a fascinating and engaging conversation for all involved.”

Tuesday, Kevin Mills, Graduate assistant for the School of Business, hosted Coffee with Kevin: Everything you need to know about networking.

He advised participants, “Always remember that every day is a chance to build your “board of advocates”. Those who will advocate on your behalf in rooms you are not yet in. So, be mindful of your interactions with others and progress through the four steps that were discussed in the session: Break the ice, find a connection point, get them to talk about themselves, and close gracefully.”

Later that day, the Campbell PGA Golf Management program hosted, Go golf: A virtual golf experience.

Students were able to test their swing on a TrackMan golf simulator – a device that combines radar and camera tracking to evaluate the metrics of a golf swing – test their putting skills on the Wellputt putting platform and participate in friendly competition for Lundy-Fetterman School of Business libertying rights.

Christian Moss, Senior business and technical consultant at Duke Energy Corporation, led two sessions on Wednesday: Mind your – project management – business and Make sure they see you: Personal branding.

Christian shared, “It was a pleasure to speak to students about pertinent skills needed for the college to career transition.”

Darlys Gibson and Loleta Wilkerson from Navy Federal Credit Union, also joined on Wednesday to chat with students about debt and fraud.

The week wrapped up with dinner at Garibaldi’s Trattoria-Pizza-Pasta in Fuquay-Varina, NC with guest speaker Teena Piccione, Global transformation and operation executive at Google, leading the evening.

Teena shared many fruitful nuggets of information. She took students through the career journey that led her to Google, answered many questions on proper interview etiquette, and told the group her helpful tips to live by.

One tip that stood out was, ‘Everyone is dealt a different hand of cards, it is all in how you play them that matters.’

Business Week 2023 totaled 11 events, 8 guest speakers, and an average attendance rate of 12 students.